Tomorrow is the release day of the next
installment of the 30th anniversary Zelda amiibo which features 3
different versions of Link which are from Twilight Princess, Skyward Sword and Majora's
Mask. For some unknown reason Nintendo
decided to release each amiibo as a store exclusive to EB Games (Twilight
Princess), Best Buy (Majora's Mask) and Amazon (Skyward Sword) here in Canada. Unfortunately I wasn’t able to reserve any of
these amiibo, and most likely won’t be able to buy them. While I was aware of the pre-order dates, I
decided to not pre-order because as a collector I prefer the experience of
entering a store and selecting the best version I want. It’s something I have been doing ever since
the first amiibo released. I never
imagined that Nintendo Canada would make these so limited that they would sell
out on pre-orders. Online they sold out
within minutes, and in-store some stores received between 8-10 figures while
other locations didn’t receive any at all.
I’m now left angry and disappointed by
Nintendo for using these evil marketing strategies to garner hype for its brand. And I do mean hype because it’s not about the
money. If it were about the money, the
NES Classic Edition would have been released in large quantities and made
Nintendo millions. While I’m sure
Nintendo must have some reasoning behind its marketing strategy, I feel like
there are times when intentionally depriving the market of some popular item
can have negative consequences. Beyond disappointing
loyal fans, and leaving profits on the table I feel like it consequently
creates a need for piracy.
As a disappointed Nintendo fan I now
feel justified in looking for NFC enabled amiibo cards. NFC (Near Field Communications) cards are unofficial
Nintendo cards that contain all the data from one particular amiibo figure. You then basically scan the tag on the card
and it works as if it were the original amiibo figure. If you can’t even buy the original figure in
a store, then this is the best option for people who want to enjoy the full
amiibo experience from their Nintendo games.
So this is my only option now, especially because the resell market is
too expensive and profits don’t support Nintendo either. I can imagine this is how people who weren’t
able to get the NES Classic Edition must feel when they resort to getting a NES
Raspberry Pi in order to play those games.