Title: Driven From Within
Driven From Within was released around the same
time that the Air Jordan XX sneaker hit retail stores. At the time, the book reflected on the 20 years
since the Air Jordan line had been created.
It not only talked about the past and future of the brand, but went
deeper by providing exclusive interviews with the people that helped create the
brand. The book also comes with 2
foldout posters, various inspirational quotes by Michael Jordan, and numerous
pictures including sneaker sketches. The
combination of Tinker Hatfield interviews and pictures of his sneaker sketches
is my favorite part of the book. Tinker
Hatfield has been the lead Air Jordan sneaker designer since the Air Jordan III
and has designed most of the sneaker line.
Author:
Mark Vancil
Publisher:
Atria
In his interviews he
provides a detailed background as to where he got the inspiration for all of
his designs. In one interview he talks
about the day when he first showed Michael the Air Jordan III, at a time when
Michael was unsure of whether to extend his contract with Nike. His design was so amazing that Michael
decided to stay with Nike, and thus Tinker was credited with saving the Air
Jordan line, and more importantly Nike. In another interview he talks about
what went into designing the Air Jordan XI.
Here you could see how creative Tinker can be by taking inspirations for
the XI’s design from things such as high-end backpacks, the Denver
International Airport, and even a yellow lawn mower. It’s one of those books that really remind me
of how much I love sneakers and especially Air Jordan’s. This book does a nice job of describing how
each Air Jordan sneaker was created and I highly recommend it as a must read
for any Air Jordan fan.
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