The Air Jordan III white/cement has been a sneaker I have been waiting for years to be re-released. It is a sneaker with much history, style and technology that represents the Air Jordan brand the best. The history that it represents is the time when Michael Jordan wanted to leave Nike, but decided to stay after Tinker Hatfield showed Michael a sample of the sneaker.
The history it also represents is when Michael wore the white/cement III’s to win the All-Star Slam Dunk contest in 1988. The style that it established was the first time that an Air Jordan used the Jumpman logo, and also the famous elephant print. The technology that it provided was the use of a visible Air-Sole unit. To this day I am still amazed by this technology created by Frank Ruby; being able to see through the shoe, and also wondering how the Air unit doesn’t pop.
Besides the joy I feel for being able to buy these sneakers, I am also happy that Jordan Brand also added some additional special features such as a retro box, paper, pamphlet and hang tag. When I was a kid, wearing the hang tag or key chain (that was included) on your sneakers made them look super official. Besides Nike; Ewings, Fila, and Reebok all came with hang tags.
I wouldn’t go so far as to say these retro’s are identical to the original release, but nevertheless they are made better than what we’re used to from Jordan Brand retros. The minor (or major as you may wish to focus on) differences from the original are the thickness of the leather, the lack of the Nike Air logo on the back heel and bottom sole, and the type of paint that is used on the outsole. Rather than complain about these issues, I’m just glad that I have these sneakers. I have been buying Air Jordan III themed t-shirts for years waiting for these sneakers, so I am just happy I can now wear them with my t-shirts. This groundbreaking sneaker is worth its weight in gold.